Ergonomics product marketing strategies start with a true ergonomics design. True ergonomics must be supported by objective data indicating reductions to the risks associated with ergonomic injury and measurable increases to user comfort and fit.
The claim “ergonomically designed” has been abused. Customers no longer accept unsubstantiated claims of ergonomics benefits. They are looking beyond product appearance for measurable advantages in productivity and performance.
US-Ergo can assist in collecting the proof your customers need to ensure the true ergonomics of your product design. We provide the following services to ensure that your Certified product is effectively marketed as being ergonomically designed:
• Competitive product benchmarking
• Educational seminars for users
• Ergonomics product certification (if appropriate)
• Educational seminars for sales staff